that s that last point that matters more than any. so for instance, 76. my longtime mentor doug bailey was on that ford campaign. said gallup showed ford up a point. it cost him. people said wait a minute the psychological factor. people went in the booth saying wait a minute. i forgot i m punishing ford for nixon and that s why i m going to vote carter. the problem now, say there s people with buyers remorse saying i m not ready to reward the president. half the battleground state vote is in. it s in. it s already happened. colorado, florida, north carolina, iowa, nevada. more than 50% of those states have voted. let s say there s a buyers remorse at the end going wait a minute i don t want to reward this incumbent just yet. that vote s gone. i don t know if mass psychology works quite the way it did. the country s pretty divided as we said. communication is more fragmented. people speak discreetly to their own particular group. so the sort of crowd psychology notion of the past
getting their own people out in all of these states. they have it divided in terms of types of voters. they have it divided by location. the analogy i use goes to the way the israelis operate in the desert. they don t have a lot of water, but they drop a droplet of water on every seed. the romney campaign theory is the older fashioned wave tv advertising, psychology, tie goes to the challenger situation. but it s such a closely divided country where everybody is microtargeting. maybe that old wave theory just doesn t operate anymore. certainly the obama people think that. you talk to the romney people, they re still clinging to that idea even though there are not that many voters to create any kind of a wave. any kind of a wave at this point. that s that last point that matters more than any. so for instance, 76. my longtime mentor doug bailey was on that ford campaign. said gallup showed ford up a point. it cost him. people said wait a minute the
all of these states. they have it divided in terms of types of voters. they have it divided by location. the analogy i use goes to the way the israelis operate in the desert. they don t have a lot of water, but they drop a droplet of water on every seed. the romney campaign theory is the older fashioned wave tv advertising, psychology, tie goes to the challenger situation. but it s such a closely divided country where everybody is microtargeting. maybe that old wave theory just doesn t operate anymore. certainly the obama people think that. you talk to the romney people, they re still clinging to that idea even though there are not that many voters to create any kind of a wave. any kind of a wave at this point.
desert. they don t have a lot of water, but they drop a droplet of water on every seed. the romney campaign theory is the older fashioned wave tv advertising, psychology, tie goes to the challenger situation. but it s such a closely divided country where everybody is microtargeting. maybe that old wave theory just doesn t operate anymore. certainly the obama people think that. you talk to the romney people, they re still clinging to that idea even though there are not that many voters to create any kind of a wave. any kind of a wave at this point. that s that last point that matters more than any. so for instance, 76. my longtime mentor doug bailey was on that ford campaign. said gallup showed ford up a point. it cost him. people said wait a minute the psychological factor. people went in the booth saying wait a minute. i forgot i m punishing ford for nixon and that s why i m going
to vote carter. the problem now, say there s people with buyers remorse saying i m not ready to reward the president. half the battleground state vote is in. it s in. it s already happened. colorado, florida, north carolina, iowa, nevada. more than 50% of those states have voted. let s say there s a buyers remorse at the end going wait a minute i don t want to reward this incumbent just yet. that vote s gone. i don t know if mass psychology works quite the way it did. the country s pretty divided as we said. communication is more fragmented. people speak discreetly to their own particular group. so the sort of crowd psychology notion of the past may or may not work. we ll find out tomorrow night. that s the faith that the romney people have. they re going on faith more than numbers in most of these places. and pennsylvania is a good place to do it. okay. chuck todd, you re the best.