it s not just the right thing to do. it is smart business. you have been really outspoken, especially in the been really o especially in the last year, tim, the lack of diversity especially at the upper echelons of big tech companies. you said on bloomberg last year if you look across the tech industry, most companies are not representing the consumers they really need to touch. what needs to change in terms of women and minorities? i think there s two sets of things that need to change with diversity and co-leading the iab initiative around this called i-diverse and we re shooting for putting 10,000 new diverse jobs in the industry. i d say it breaks down to two simple things. one is, making sure that companies and organizations are targeting the pool of diverse candidates. that s highly disorganized and highly fragmented right now. we re going to be coming out with a directory in 2016 to