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India to be among top 5 markets for Decathlon in next 5 years, says top official

Decathlon, as part of its growth plans, will add 10 new stores every year in India, while accelerating online sales and also increasing local sourcing to over 90 per cent in the next five years from the current average of 60 per cent, its Chief Retail & Countries Officer Steve Dykes said.

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India to be among top 5 markets for Decathlon in next 5 years; to increase local sourcing to over 90 per cent

India to be among top 5 markets for Decathlon in next 5 years; to increase local sourcing to over 90 per cent
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Decathlon: India to be among top 5 markets for Decathlon in next 5 years; to increase local sourcing to over 90 pc: Top exec

French sports retailer Decathlon considers India a "big priority" market and aims to be among its top five global markets within the next five years. It plans to add 10 new stores annually, increase online sales, and raise local sourcing to over 90% to boost competitiveness in the Indian sports and athleisure segment. Decathlon s sales in India grew by 37% in the financial year ending March 2023.

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