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BASF Formulates ‘Moisture and Mattification for Melanated Skin’ December 16, 2020 Contact Author Michele Behrens
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BASF points out the unique needs of consumers of color and two ingredients that can help them to maintain hydrated and healthy skin: Mat-XS Bright and Hydagen Aquaporin.
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Consumers are calling for skin care that addresses uniquely individual needs. In relation, personalized beauty could do better to provide products to consumers with melanated skin to better match their needs, BASF reports.
The company believes that more ingredients and claims should be developed to support Black consumers and others of color. Furthermore, products and ingredients claiming they are intended for Black consumers must be tested on Black consumers to demonstrate safety, efficacy and acceptability.