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When Amazon bought Whole Foods and introduced Amazon Fresh, a doorfront delivery service for a customer’s grocery needs, a sigh of relief fell collectively. The ever infamous ‘grocery shopping’ seems to take a great deal of time and planning for everyone, and the ability to simply “add to cart” online introduces no-hassle ease in a way that’s hard to ignore. That is, until it’s time to shop for produce.
While it’s easy to stock up on the frozen foods and the boxes of crackers, customers prefer to hand-pick their own produce: assess for freshness, firmness, bruises, and any other markers of what they’d designate adequate fruit. Having another shopper or delivery service do this for them presents potential problems, such as a slightly too-ripe avocado or a too-green banana. So, while the way that we grocery shop has continued to change rapidly, there’s one sector of shopping that customers will brave the traffic, parking lots, and crowded stores to retain c