Hussein Freijeh News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In today’s world, businesses utilise a tremendous amount of data and analysis to establish strategies and arrange plans. However, we find ourselves facing a fundamental disconnect between digital data and the physical world in which we apply it- the strategies established may not be efficient, and the business plans may fall apart during execution. Augmented Reality (AR) is developed on the basis of narrowing this gap and unlocking untapped and unique capabilities for businesses and our lives. Unlike Virtual Reality (VR), AR is a set of technologies that superimposes digital data and images on the physical world without creating a virtual world. Many people may already be familiar with simple AR entertainment applications, such as filters from Snapchat, but are in the dark about AR’s potential for businesses. Snapchat is the brainchild of Snap Inc. Its success brought AR into everyone’s sights. Hussein Freijeh, General Manager of Snap Inc. in the MENA region, explains that over 8

Saudi arabiaAr riyaHussein freijehVirtual realityGeneral managerCreator studioSnap inc connecting the real world through technology