Best Media Info: Kesury stated that while the short-term objective of the brand is to build a strong marketplace for pet furniture by aggregating supply from niche pet brands and manufacturers, in the long-term it wan| Marketing News
Get latest articles and stories on Business at LatestLY. Cover Genius, the leading insurtech for embedded insurance, today announced a partnership with the e-commerce furniture and home goods company, Pepperfry. By integrating with XCover, Cover Genius award-winning global distribution platform, Pepperfry can now offer personalized product protection plans directly to customers with a single API call. This partnership is aimed at bringing a seamless purchase experience for millions of shoppers. Business News | Cover Genius Unveils Partnership with Pepperfry, Bringing Tailored Product Protection to India s Furniture Market.
Home-office furniture
Many of us continue working from our homes to date even while offices have reopened. But months of continuous working from home meant one could not keep doing it from their bed or dining table. Physical discomfort and related health issues motivated people to look for
appropriate home-office furniture as one of the first things to add to their homes.
“The home-office furniture category, especially study tables and ergonomic office chairs grew by 250 per cent and 400 per cent, respectively, in August 2020, in comparison to pre-lockdown levels,” Hussaine Kesury, chief category officer, Pepperfry, said. “Pepperfry’s home-office furniture category contributes about 25 per cent to the overall sales volume, a category which accounted for about 10 per cent of total sales during the pre-COVID times.”