H2R Design Creates a Minimalist Dessert Shop in Dubai
May 24, 2021
By Carlene Olsen
Perforated mesh creates a canvas for the branding icons, which were stenciled with paint and represent the food offerings. Photography by Alex Jeffries Photography.
Inspired by handcrafted Japanese confections, H2R Design created a serene space in Dubai s City Centre Mirdif for PLAIN, a cafe lined with custom illustrations that hint at its offerings. In a nod to the simple yet elegant desserts served up there, brothers and H2R Design co-founders, Hasan and Husain Roomi, embraced a minimalist aesthetic with subtle pops of color. Researching the menu offerings, H2R Design incorporated tones that were inspired by the desserts. For example, the toppings on top of the