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A road away from traditional brick and mortar stores has opened up in Pakistan’s major cities
KARACHI:
Like most everyone around the world, the past year has taken most Pakistanis for a ride. Forced to take drastic measures to control the pandemic, the country’s already ailing economy took a massive hit.
When a nationwide lockdown was imposed in March 2020, people were forced to reevaluate their daily practices, including those that applied to work or consumption habits such as spending on necessities like groceries. While the corporate world was compelled to reexamine work practices, Pakistanis, who had previously been on the fence bout online shopping, were now faced with either the choice of exposing themselves to the potentially life-threatening virus by stepping inside grocery stores or taking the road less travelled and giving online shopping a try.