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A boom in consumer demand for Fairtrade products in 2020, including bananas, cocoa, coffee and wine, is reflecting the extent to which the pandemic has sparked an increased global consciousness, changing the way Brits cook, eat, drink and shop.
Fairtrade purchases increased by 15% in the last year and almost 30% of consumers pledged to buy more Fairtrade goods in the future, according to Ethical Consumer’s recent Ethical Markets Report produced in collaboration with Co-operative Group. At the same time, Fairtrade wine sales are also up from 2019: Lidl alone saw a tripling in wine sales from the previous year. Even pets are going ethical: Ben & Jerry’s now offer pet food made from Fairtrade ingredients in the US, a first for Fairtrade.