Real dairy proteins. minus the cows: Industry-funded consumer study shows openness to animal-free cheese
The Formo team (picture credit: Formo) A global consumer study funded by ‘animal-free’ dairy startup Formo (previously LegenDairy) suggests consumers are surprisingly open to trying and buying cheese featuring dairy proteins made via microbes instead of cows after reading a detailed description of the technology. However, the authors acknowledge it’s hard to predict how shoppers will respond to such products in real-world settings.
While it s been around for a while, plant-based cheese has only captured a tiny fraction of the market because products still don t deliver for many consumers, who would like to make more sustainable or ethical choices, but aren’t willing to compromise on taste or performance, claim players in the emerging animal-free dairy segment.