Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm’s investment team, spoke with founders and tells us about finding product-market fit. 3 experiments for early-stage founders seeking product-market fit Tackling touchpoints on your customer’s path to purchase: Returning contributor Jonathan […]
Early-stage startups that hope to refine their value proposition and triangulate target users can't sit back and wait for customer intelligence to just roll in.
We interviewed three founders from our portfolio, all of whom ran discovery experiments to find their product-market fit at different stages of their company’s development.