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FleishmanHillard Authenticity Gap Study Reveals Brands are Failing on Nearly Half of What Consumers Expect of Them Authenticity Research Across Five Markets and 300 Companies Shows the Need for Brands to Close the Gap Between What They Promise and How They Really Behave News provided by Share this article Share this article ST. LOUIS, June 9, 2021 /PRNewswire/  The FleishmanHillard 2021 Authenticity Gap study released today examines the actions brands need to take to catch up to consumers expectations. The study shows that nearly two thirds of consumers (64%) believe that for a company to be more credible than its competitors it must talk about its behavior and impact on society and the environment, not just the customer benefits it offers. It also found that:

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