Supplements targeted toward urinary tract wellness are undergoing exciting development as they are increasingly being recognized by urologists and gynecologists as an alternative to or support for conventional approaches. Our sales data and client feedback show that in regions as different as CIS [Commonwealth of Independent States], Western Europe and the Middle East, supplements are making headway in the urinary tract arena through promotion to doctors and pharmacists.
A partner of PharmaLinea in the CIS region launched a sachet-form supplement supporting urinary tract wellness, promoting the launch solely through medical detailing and key opinion leaders. The company hit in excess of 10,000 units sold per week in its second month after product launch. Another partner in Western Europe also focused promotion on urologists and experienced stable growth 38% in its second year and 22% in its third year post-launch.