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Instep Today Thu, 02, 20 Parishae Adnan, CEO of Awami, talks to Instep about re-launching her father’s brand after almost a decade, her design philosophy and inspiration. Having been launched more than 10 years ago by veteran designer Amir Adnan, the brand Awami was created as an economical, minimal version of the Amir Adnan design ethos. However, at that time the brand was not taken very well and ultimately it was discontinued. Recently Parishae Adnan, daughter of designer(s) Amir and Huma Adnan, with a degree from the University of Massachusetts, Amherst, has re-launched Awami with an updated identity. A decade later, the newly revamped Awami has a philosophy that is all about eastern power clothing for women. “The brand’s philosophy, when it was initially launched, was very different from what it is now,” shared Parishae Adnan, CEO of the brand, in an exclusive interview with Instep.

Parishae adnanAmir adnanFnk asiaUniversity of massachusettsHuma adnanManaging directorCraft storiesபல்கலைக்கழகம் ஆஃப் மாசசூசெட்ஸ்நிர்வகித்தல் இயக்குனர்கைவினை கதைகள்