The Paris Games has the chance to kickstart a resurgence of the Olympic brand following the last two Covid-affected editions and the doping-blighted 2014 Sochi Winter Games, former IOC marketing executive Terrence Burns has told AFP. With just six months to go to the opening cerem ..
The Paris Games has the chance to "kickstart a resurgence of the Olympic brand" following the last two Covid-affected editions and the doping-blighted 2014 Sochi Winter Games, former IOC marketing executive Terrence Burns has told AFP. With just six months to go to the opening ceremony in the French capital, organizers face plenty of hurdles if they are to seize this opportunity. Chief among them are security concerns over the revolutionary opening ceremony and a first ever digital ticketing system.
Article by Nicholas Godfrey: A huge prize boost for the 150th Kentucky Derby, the JRA awards plus an equine tragedy at Belmont Park are included in our weekly round-up of international racing news
Report: Two Emmys Euthanized After Tragic Accident bloodhorse.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bloodhorse.com Daily Mail and Mail on Sunday newspapers.