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Gerald Meyers once described his management style as "buckchaser" and he was just 48 when he became one of the youngest heads of a U.S. automaker, succeeding Roy Chapin Jr. as CEO of AMC in October 1977.
An engineer with roots in finance and manufacturing, Meyers helped create the AMC Pacer and…
Meyers, a self-described "buck chaser," played a key role in Jeep history and helped bring the AMC Pacer to creation before heading the nation's 4th-biggest automaker and Detroit's perennial underdog. He was 94.
Henry Ford II’s price war with Chevrolet decimated a weakened field of independent automakers. TheDetroitBureau.com looks at the roots of the founding of American Motors Corp.