Gurugram-based accelerator and VC firm Huddle Ventures started raising its Rs 100 crore Fund II in mid-2023. The firm aims to make a final close of Rs 150 crore for the new fund.
Direct-to-consumer (D2C) investors expect that conscious fashion & apparel, travel & lifestyle, and home & decor categories are ripe for disruption. The expenditure in such categories is not only expected to rise in 2024 but is also projected to become a dominant trend throughout this decade. Also, D2C is believed to have completely transitioned to being omnichannel.