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DUBAI: Snapchat has introduced a host of new activations for users during the World Cup in Qatar. Owners Snap said 55 percent share sports-related topics on the platform, while 58 percent engage with such content. Moreover, some 83 percent of football fans use a phone while watching TV, according to FIFA. Activations include on-ground experiences in Qatar, new augmented

Saudi arabiaAd daw ahUnited arab emiratesIbrahim boonaMaha aldosaryFahad mutlaqMohamad el asmarKhaled alalyanAbdulaziz alabdonOmar faroukSaudi broadcasting authorityWorld cupMiddle eastNorth africaQatar tourismDoha corniche