Automation helps brokerages move past ‘tyranny of the urgent’
After partnering with Hubtek, Direct Expedite saw an 80% faster response time, 100% accuracy and a 30% increase in its business overall 87 4 minutes read Photo credit: Jim Allen/FreightWaves
While all transportation modes feel pressure to move shipments quickly, it is particularly intense for expedited shipping companies. Beyond just getting cargo from point A to point B, speeding the process also requires streamlining the supportive tasks surrounding the process, such as rate quoting, booking and tracking.
“For a shipment to be truly expedited, the entire process must also be expedited,” said Dale Prax, president and CEO of Direct Expedite. “I like to compare it to an ambulance. If I had a broken arm, I might take an Uber to the doctor to get it fixed, but if I have a brain aneurysm, I don’t want an Uber guy to pick me up, I want an ambulance. We try and apply that same kind of service to exp