There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case..
How to Schedule a Post on Facebook: A Step-by-Step Guide
While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook.
Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 billion users.
And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences.
Why? Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio.