How to Make Your Emails More Interactive [Expert Tips + Examples]
As a Millennial, my experience with email has been quite interesting.
For a while, it s where I received chain mail that I was forced to forward unless I wanted something terrible to happen to me or my family. Then, it was where I sent junk emails from brands I didn t care about.
Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales.
As this marketing channel continues to evolve, one thing users are looking for is interactivity. It makes emails more fun to read, and on the brand side, is a great way to convert users.