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What Will Content Planners Budget For in 2022 [HubSpot Blog Research]

We surveyed 600+ media planners this year to find out how they re spending their content marketing budget and how much they allocate.

Hubspot blog researchContent plannersBudgeting forHubspot blogFacebook shops

The State of Content Marketing in 2022 [Stats & Trends to Watch]

Do you know what s happening in your industry? Discover statistics and expert insight on content marketing trends to watch out for in 2022.

Matthew howells barbyZachary bellingerHubspot blog researchMarketing instituteAnnual stateMarketing statsMarketing trendsMarketing matthew howells barbyChadd hollowedTwitter spacesOutta the glossContent marketing institute

TikTok Trends B2B and B2C Marketers Should Watch in 2022

Discover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them.

Genz tiktokTrendalert hashtagHubspot blog researchSocial media trendsTiktok brand marketing reportFind tiktokSocial media

5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data]

Is your Instagram page losing followers? Don t panic. In this article, we cover the top reasons why it may be happening and how to regain them.

Hubspot blog researchInstagram engagement reportInstagram stories

3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]

Find out the top three roles marketers are planning on hiring in 2022, plus why they matter, according to experts.

Meg sakakibaraDan seaversNora xuJenny coppolaMark tannerHead of brand communicationsHubspot blog researchMicrosoft group marketingUs bureau of labor statisticsBlog researchFree stateMarketing leaders planCreative directorAdam dayLabor statisticsMarketing manager

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