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Senator Francis N. Tolentino
Traditional medicine has long been practiced in the Philippines even before the introduction of Western and conventional medicine in the country. Indigenous communities, provinces, and regions have their own unique traditional healing practices. Although techniques vary across localities, one commonality is the use of herbs and plants which are believed to have medicinal effects.
Medicinal plants from the Philippines have since made significant inroads in the global market because of the increasing demand for organic and natural health products especially in developed countries. A report from the Board of Investments shows that exports of medicinal plants and food grew from 13% in 2009 to 111% in 2011. The World Health Organization forecasts that the global health market will be worth $5 trillion by 2050.