Tealive brand owner Loob Holding Sdn Bhd has recently inked a master franchise agreement with a unit of HSC Group, which is Cambodia’s largest food and beverage (F&B) player.
KUALA LUMPUR: Leading lifestyle tea brand Tealive is set to enter into Cambodia with plans to set up 25 outlets within five years.
Tealive brand owner Loob Holding Sdn Bhd has recently inked a master franchise agreement with a unit of HSC Group, which is Cambodia’s largest food and beverage (F&B) player.
In a statement, Loob Holding founder and CEO Bryan Loo said the HSC Group is a good fit for Tealive brand as it has been custodian of various international brands in the F&B industry.
Tealive penetrates Cambodia market, aims to have 25 outlets in 5 years Details 03 March 2021
Tealive has expanded into Cambodia via a master franchise agreement with a unit of Cambodian F&B player HSC Group, and aims to set up 25 outlets in five years. Loob Holding founder and CEO Bryan Loo (pictured) said HSC Group was chosen due to its good fit with the Tealive brand, having been a custodian of various international brands in the F&B industry.
HSC Group currently manages international F&B brands such as Paris Baguette, Crystal Jade Restaurant, Burger King, 100 Plus and others in Cambodia besides retail brands and cosmetics. It is owned by Oknha Sok Hong, the son of Cambodian tycoon Oknha Sok Kong whose Sokimex conglomerate is involved in diverse businesses including Cambodia’s largest petrol station network.