How the Apple-Facebook privacy battle is making life even more difficult for S.F. small businesses
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Kyle Lee (front), barista and Richie Woo (back), barista, prepare orders for customers at Henry’s House of Coffee on Monday, March 1, 2021 in San Francisco, Calif.Lea Suzuki / The ChronicleShow MoreShow Less
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Hrag Kalebjian (l to r) and Henry Kalebjian, co-owners Henry’s House of Coffee, stand for a portrait next to the coffee roaster at Henry’s House of Coffee on Monday, March 1,, 2021 in San Francisco, Calif.Lea Suzuki / The ChronicleShow MoreShow Less
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Henry’s House of Coffee co-owners Henry Kalebjian (left) and Hrag Kalebjian rely on Facebook ads to promote to-go orders and sales of beans being roasted by Eric Lin.Lea Suzuki / The ChronicleShow MoreShow Less
Published on: Friday, December 18, 2020
By: AFP
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This combination of pictures shows the logo of US online social media and social networking service, Facebook displayed on a tablet, and a the logo of American multinational company Apple.
SAN FRANCISCO: Social networking giant Facebook opened fire on Apple, saying the iPhone maker’s new measures on data collection and targeted ads will hurt small businesses.
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted ads.
Thursday, 17 Dec 2020 06:28 PM MYT
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted ads. AFP pic
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SAN FRANCISCO, Dec 17 Social networking giant Facebook yesterday opened fire on Apple, saying the iPhone maker’s new measures on data collection and targeted ads will hurt small businesses.
The dispute between the tech giants centres on changes in the latest version of Apple’s iOS operating software, which include a tracking transparency feature that Facebook claims will cripple its ability to serve up targeted ads.
Facebook goes to war with Apple over targeted ads bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.
Facebook highlights small businesses as it ramps up Apple criticism
Facebook already made it clear that it isn’t happy about Apple’s upcoming restrictions on app tracking and ad targeting, but the publicity battle entered a new phase today.
Over the summer, Apple announced that beginning in iOS 14, developers will have to ask users for permission in order to use their IDFA identifiers for ad targeting. On one level, it’s simply giving users a choice, but because they’ll have to opt-in to participate, the assumption is that we’ll see a dramatic reduction in app tracking and targeting.