In this article sponsored by HP, Mike Fontana, CEO of Illinois-based American Litho, explains the decision process behind acquiring two HP PageWide Production Inkjet Presses and the value the company has received from its investments.
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Thriving in the print industry isnât just about what you can do, but how you can do it even better. Delivering high-quality prints is a start, but standing out requires going the extra mile. And that means kicking creativity up a notch with enhanced, high-value direct mailers that appeal to consumers on a multi-sensory level. In fact, stimulating consumer senses has been proven to increase response rates, brand awareness, and emotional bonds to products.
Amplifying prints with cool, glossy coatings is a luxurious add-on that brings high value to any offering and appeals directly to a consumerâs sense of sight, sound, taste, touch, and sometimes even smell!Â