Hybrid hospitality is here to stay. The complex needs and changing habits of modern guests mean that the way hotels think about revenue must change.
In other words, heads in beds are great, but what happens beyond that? How do you capture the revenue from guests who also want a meeting space, a place to park and have lunch? It begins by moving away from RevPAR and embracing RevPAM (Revenue per Available Square Meter). This allows personalized guest experiences and ancillary services to serve as revenue streams, and so we enter a world of hybrid hospitality.
What is hybrid hospitality?
At Mews, our focus isn t defining words but redefining hospitality. And that s what hybrid hospitality is all about – redefining spaces, mindsets, and both guest and staff experiences. For a more detailed look at this emerging concept that s swept the world of hospitality, watch the inspiring webinar with leading experts from Unfold 2023.
Five ways hoteliers use hybrid hospitality to drive more reven
The Hoxton has swung open its doors in West Berlin s effortlessly chic Charlottenburg neighbourhood, marking the brand s German debut in inimitable style. Set just steps away from the capital s renowned shopping avenue Ku damm, The Hoxton, Charlottenburg offers 234 rooms; The Teahouse, a charming corner café which transforms into an intimate cocktail bar as the sun sets; House of Tandoor, a North Indian-inspired restaurant serving up family style, spice-filled dishes and natural wines; and a cosy fireside Winter Garden set within the hotel s expansive, open-house lobby. Tucked up under the eaves of the hotel, three meeting and event spaces set around a central Pantry Kitchen make up The Apartment, soon to be home to West Berlin s hottest parties.