The Digital Universe joins the dots between the myriad of platforms, products and trends comprising today’s digital landscape. Analysing Australians’ use of digital technologies and tracking the rise of the ‘connected consumer’, this important module of Roy Morgan Single Source is your business’s key to success in the next decade.
Roy Morgan has launched the next generation of the world’s only psychographic consumer segmentation and data integration platform, Helix Personas, offering clients the most powerful way yet to understand what drives their customers and boost their marketing return-on-investment.
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