Read-A-Thon Program Encourages Kids To Read & Benefits Schools
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Read-A-Thon Program Spotlight
Who said reading can’t be profitable? Certainly not schools who have used Howard Gottlieb’s Read-A-Thon program.
Based out of Mansfield, Gottlieb, who is a serial entrepreneur of more than three decades who approaching his mid-60s, started the program six years ago. The name describes the program – students read, and they read a lot, in the process raising funds for their school.
For many schools it has replaced the longstanding tradition of selling products such as cookie dough and popcorn as school fundraising projects – such projects that were previously in Gottlieb’s wheelhouse before Read-A-Thon.