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Strategically-placed menu items
Here’s a little psychology trick that restaurateurs use. When we’re given something to read, our eye naturally keys in on the upper-middle section (just north of the center of the page). So, smart chefs list the items they want to sell most in this prime section of the menu. This could be because the dish is high-margin, or a chef’s favorite (perhaps because it’s high margin!), or both. In a two-page, book-style menu, high-margin items are likely in the top third area of the right-facing page. If it’s three columns or pages, watch for items in the center column.
Long Island grocery store shooting suspect is charged with second-degree murder
Gabriel DeWitt Wilson, the man who allegedly shot and killed a grocery store employee and injuring two others Tuesday at a Long Island Stop & Shop, has been charged with second-degree murder and four counts of attempted murder, Nassau County officials announced during a press conference Wednesday.
Wilson, 31, allegedly entered a Stop & Shop grocery store Tuesday in West Hempstead, New York, and shot seven rounds toward five individuals with a .38 caliber semi-automatic handgun in the management offices on the second floor, according to Stephen Fitzpatrick, commanding officer of the Nassau County Police Department’s homicide division.