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Niveas Care for Human Touch Responds to Isolation, Promotes Skin Touch Benefits
Nivea s Care for Human Touch Responds to Isolation, Promotes Skin Touch Benefits February 8, 2021 Contact Author Michele Behrens Close The State of Human Touch © NIVEA || Photo by Oliver Lassen After extensive studies before and during the pandemic, Nivea found consumers were lacking and needing touch. In response, the company launched Care for Human Touch to bring awareness of skin-touch health benefits through global projects. Sponsored Beiersdorf s Nivea brand published a report on the state of human touch before and during the COVID-19 pandemic, which revealed a concerning level of physical touch deprivation and loneliness made worse by the ongoing pandemic. In response, it launched Care for Human Touch.
United kingdom
South africa
South korea
Ralph zimmerer
Beiersdorf nivea
Research methodology
Human touch
How touch unlocks skin care
Happy thinking people
Epidermal evolution
Stefan de loecker
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