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Niveas Care for Human Touch Responds to Isolation, Promotes Skin Touch Benefits

Nivea s Care for Human Touch Responds to Isolation, Promotes Skin Touch Benefits February 8, 2021 Contact Author Michele Behrens Close The State of Human Touch © NIVEA || Photo by Oliver Lassen After extensive studies before and during the pandemic, Nivea found consumers were lacking and needing touch. In response, the company launched Care for Human Touch to bring awareness of skin-touch health benefits through global projects. Sponsored   Beiersdorf s Nivea brand published a report on the state of human touch before and during the COVID-19 pandemic, which revealed a concerning level of physical touch deprivation and loneliness made worse by the ongoing pandemic. In response, it launched Care for Human Touch.

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