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“Here’s the loaded question,” Jeff Lobb, CEO of SparkTank Media, told attendees at a panel at Connect Now on Tuesday. “How many of you, if you put yourself into your own drip marketing campaigns that you send to clients, would you open them, and would you find value in them?”
Jeff Lobb | Photo credit: Sparktank Media
“The answer a lot of times is no,” Lobb revealed.
For the Connect Now panel title “From Farming to Sphere: How to Build a Deeper Referral Base,” Lobb was joined by Katie Day, team leader of The MoveMeToTX Team at Coldwell Banker, to talk about the importance of cultivating referrals by thinking outside of the box.