Back in January 2019, as I huffed and puffed on the Peloton Tread (now Tread+), I thought to myself, “This thing is really nice, but I don’t know in what world the average person would fork over $4,000 for this.”
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The answer is one in which a global pandemic leaves gyms and boutique fitness studios across the country shuttered. Without daily commutes, access to public fitness spaces, and a clear sense of when everything would return to “normal,” expensive fitness equipment started to look less like ridiculous playthings for the rich and more like sensible investments. You only have to look as far as Peloton to see just how dramatic the shift has been.