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Deceptive Marketing 101: How Products Marketed as Recyclable End Up in Landfills

 0 It’s an open secret in the plastics industry that recycling plastic generally doesn’t work. Yet consumers drop plastic products in the recycling bin every day. Why? Because the plastics industry convinced them that they can keep plastic out of landfills.   According to an investigation last year by National Public Radio (NPR) and Public Broadcasting Service (PBS), it was the plastics industry not the environmental lobby that spent tens of millions of dollars on ads touting the recyclability of plastics, “promoting the benefits of a product that, for the most part, was buried, was burned or, in some cases, wound up in the ocean.”

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