Many recognize that several of the root causes of the problems we face today in the hospitality industry have been there for decades, waiting for a cataclysmic event such as the global Covid pandemic to blow these dormant issues wide open. The Covid winds of change stuck our industry like a tsunami, drowning our past norms. We have to adapt to the new normal, or our businesses will keep going under at an alarming rate. When we take a hard, honest look in the mirror, hoping to see the root causes of underlying problems in our industry are, we can see cracks we never saw before or accepted them in the past as the norm.