How COVID-19 made micro women entrepreneurs digital savvy
The coronavirus pandemic has seen a spurt of women entrepreneurs in rural India who have not just turned into savvy entrepreneurs but have also embraced digital solutions
Ajita Shashidhar | March 15, 2021 | Updated 23:00 IST
The COVID-19 pandemic opened doors to an entirely new business proposition for Satara-based Savita Dishe, who sold brooms at a weekly haat. When the markets shut due to the lockdown, Dishe obviously went out of business. As the lockdown eased a couple of months later, Satara witnessed a high rate of reverse migration. People working in cities such as Mumbai and Pune got back to their villages, and this gave Dishe her new business idea, which was to start a snack business.
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