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Dragon Tactics: Learn About Chinese Entrepreneurs

Aldo Spaanjaars, Owner of Dragon Strategies, together Sandrine Zerbib, President of BAOZUN Brand Management & BAOZUN Europe, has co-authored the intriguing book "Dragon Tactics: How Chinese Entrepreneurs Thrive in Uncertainty"(2022), which presents a potent mix of China's four-thousand-year-old history, and management methods that borrow as much from Confucianism as from new technologies.

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