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Woolley Marketing: Personalising, mass marketing or both? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and by DARREN WOOLLEY Dear , This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right. For all the talk about the ability of data to make marketing more personalised, and the technology to enable this personalised marketing at scale, the evidence is that many are struggling. Most disappointing personally, is the number of agencies, particularly SEO specialists, who email-market addressing their emails to trinityp3.com. To think they are positioning themselves as marketing specialists and yet cannot be bothered to do the most basic of research to find a name to which address their marketing.

New yorkUnited statesDennis fladGary veeByron sharpLester wundermanMark ritsonCambridge analyticaNew york timesBig dataTarget united statesHow brands growபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்கேரி வீபைரன் கூர்மையான