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In this Nano Tool for Leaders, marketing professors Stefano Puntoni and Bart De Langhe explain how to get the most out of your data.

Stefano puntoniSebastians kresgeBarack obamaMitt romneyWharton schoolTechnology initiativeVlerick business schoolHow an organization might use itWharton centerNano toolsWharton executive educationChange managementHewlett packardWharton human centered technology initiativeBart de langheBehavioral economics