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Mediasmart s Nikhil Kumar & Noelia Amoedo on gains from programmatic DOOH advertising

Mediasmart s Nikhil Kumar & Noelia Amoedo on gains from programmatic DOOH advertising
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Advertisers are closing the gap between TV and mobile advertising: mediasmart s Nikhil Kumar

The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened the floodgates for newer technologies of content monetisation, digital/programmatic advertising and viewership measurement.

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