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Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation

Rare Rabbit has tapped into men s growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.

Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation, ET Retail

Rare Rabbit has tapped into men s growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.

Glad U Came bags communications mandate for The House Of Rare

Mumbai: Glad U Came has bagged the PR mandate for the sister companies Rare Rabbit and Rareism from The House Of Rare. The Mumbai-based agency will be handling brand enhancement and influencer engagement for the brand, following a multi-agency pitch. The House Of Rare is the mother brand of Rare Rabbit, a men’s fashion brand and women’s fashion brand - Rareism. Commenting on

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