In a bid to tackle the issue of password sharing in the Indian market, Walt Disneys streaming service, Disney+ Hotstar, is gearing up to implement a new policy for its premium customers. The new policy will limit login access to only four devices, a significant change from the current allowance of up to 10 devices.
Industry experts agree that the best thing about OTT was the democratisation of talent. Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world
The reason for this growth is mainly due to Jio Cinema being free for at least a year while Disney + Hotstar charged a starting price of Rs 299 per month, said experts