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1 Hotels CEO Arash Azarbarzin on Putting Nature First From its inception, 1 Hotels has been driven by sustainable luxury – its CEO tells us how. By Kim Ayling |  April 26 2021 1 Hotel Central Park lobby area / ©1 Hotels While many luxury hotels are now recognizing the urgent need to consider their environmental impact and make immediate changes accordingly, some have built their brand on sustainability from day one. One such brand is nature-inspired hotel group 1 Hotels; under the lead of group CEO Arash Azarbarzin, 1 Hotels has put care for the environment first in every decision it makes. Launched in 2015 with the opening of its Miami Beach destination, 1 Hotels fits under the wider umbrella of SH Hotels and Resorts alongside other global brands including Baccarat Hotels and SH Collection. However, while 1 Hotel is similar to its siblings in the level of luxury it provides its guests, its mission-led philosophy is what sets it apart.

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