With the April 8 total solar eclipse right around the corner, U.S. businesses are ready for the celestial event. Hotels and resorts along the prime path are luring in visitors with special packages while big companies like Southwest and Delta are selling seats on eclipse-viewing flights. Still, small businesses within the eclipse’s path of darkness appear to be leading the charge. Towns and shop owners have been planning for the eclipse and the anticipated huge crowds. Offerings include eclipse-themed beer and doughnuts and an array of limited-edition merchandise, like earrings and baby onesies.
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