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People using Nippon Hotel Co.’s travel lodging package can spend time at this room at Hotel Metropolitan in Tokyo’s Ikebukuro district. (Provided by Nippon Hotel Co.)
Struggling hotel operators are ramping up efforts to lure in guests looking for longer stays and seeking to use the rooms as temporary residences or telework offices.
Hotels are scrambling to generate as much profit as possible as the novel coronavirus crisis keeps its usual customer base away, which has prompted a string of innovative promotional packages amid the pandemic.
The trend toward introducing longer-stay options began to take off on Feb. 1, when Imperial Hotel Tokyo, located in the capital’s Uchisaiwaicho district, unveiled a new 30-night extended-stay package for 360,000 yen ($3,280).