Article - 11 Must-have Features in a Business Intelligence Tool for Hotel Revenue Managers - Due to what seems like an exponential rise in data complexity, combined with a reduction in time and resource, many Revenue Managers feel trapped, unable to extract the actionable insights they need to drive business performance - and the net is tightening. Luckily, hotel Business Intelligence (BI) is to the rescue.
During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management. As business ramps up and we observe changes in the segmentation and channel mix, we need to quickly shift gears, and not just to how it was before.