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The most recent disruption, Covid-19, has created an acceleration in Artificial Intelligence plus the redefinition of certain segments or the expectations from key revenue-generating departments.
Redefining the Role of Hotel Revenue Leaders
Revenue Directors now have more tools to access a myriad of information, spending less time building reports and more time analyzing and making more informed decisions.
As the COVID-19 crisis exposes the limits of existing Revenue Management systems, Revenue Directors are moving away from being gatekeepers to being revenue generators. This requires a
systemic approach and a close collaboration with other key departments to develop tactical and long-term strategies.