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The e-Marketing Workshop last Friday, supported by the Uganda Hotel Owners’ Association and attended by a full capacity 50 participants, has, according to one attendee, “hit the nail on the head
The e-Marketing Workshop last Friday, supported by the Uganda Hotel Owners’ Association and attended by a full capacity 50 participants, has, according to one attendee, “hit the nail on the head” by offering relevant content and improving knowledge on the use of the new media when advertising one’s products and services.
Areas covered during the workshop included hands-on training on free and paid-for digital marketing tools, digital content (photos and written content), websites or booking functionalities, social media for accommodation, and channel management tools for all participating SMEs [Small- and Medium-sizes Enterprises].