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The COVID-19 pandemic initially posed a major threat to the leisure-heavy Gulf Coast tourism industry, as the market only benefited from one month of Spring Break travel before the stay-at-home orders were issued. However, the state of Mississippi relaxed its COVID-19 restrictions sooner than competitive markets in nearby states, thereby allowing the state’s Secret Coast resorts to capture large amounts of pent-up leisure demand. As a result, occupancy and ADR for July and August nearly reached pre-pandemic levels.
Article - HVS Market Report - Mississippi Gulf Coast Lodging: A Record Recovery - By Lauren Hock - The Mississippi Gulf Coast reopened faster than most markets in the Southeast, allowing this area to become a drive-to destination for leisure travel. While the record room-rate increases achieved in 2021 and 2022 may not continue, new properties and attractions along the coast should support the markets popularity going forward.
Coastal Mississippi Offers New Developments and Attractions for Safe 2021 Travel
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BILOXI, Miss., Feb. 3, 2021 /PRNewswire/ As travelers research how they can indulge their wanderlust safely in 2021, Coastal Mississippi: The Secret Coast kicks off the year with an array of new developments. These new attractions and lodging properties will allow visitors to enjoy a vacation in a responsible manner and create memories while keeping themselves and others safe. The Coastal Mississippi Promise of Health and Safety ensures tourism partners throughout the destination are implementing best practices in health and safety and helping visitors to make informed choices when visiting.